<add name="strConn" connectionString="Data Source=localhost;Initial Catalog=DBNAME;Integrated Security=false;User ID=DBUSERNAME;Password=DBPASSWORD" />

In some instances, the "Data Source" will need to have the Instance Name after it(\sqlexpress), such as this:

<add name="strConn" connectionString="Data Source=localhost\sqlexpress;Initial Catalog=DBNAME;Integrated Security=false;User ID=DBUSERNAME;Password=DBPASSWORD" />


DBNAME is what you specified as your database name in the control panel
DBUSERNAME is the username you created to connect to the database (and was associated with the database in the control panel)
DBPASSWORD is the password you associated with the username above

An example script:

<%@ Import Namespace="System.Data.SqlClient" %>
<%
Dim conn As SqlConnection
Dim sqlQuery As SqlCommand
Dim dtrTbl As SqlDataReader
conn = New SqlConnection( "Server=localhost\sqlexpress;uid=USERNAME;pwd=PASSWORD;database=DBID" )
conn.Open()
sqlQuery = New SqlCommand( "Select COLLUMN_NAME From TABLE_NAME", condDBID)
dtrTbl = sqlQuery.ExecuteReader()
While dtrTbl.Read()
Response.Write(œ<li>" )
Response.Write(dtrTbl( "COLUMN_NAME" ) )
End While
dtrTbl.Close()
conn.Close()
%>